Vol. 7, Issue 5, Part D (2025)

This study, titled "A Study on Socio-Economic Aspects and Constraints Faced by Honey Bee Rearers in Prayagraj District of Uttar Pradesh," focused on analyzing the socio-economic characteristics and challenges faced by honey bee rearers in the Prayagraj district, specifically in the Phulpur block. A purposive sampling approach was used to select Phulpur block, with five percent of honey bee rearing and honey production potential villages chosen. Ten percent of respondents were randomly selected for the study. The findings revealed that 52.50% of participants were small-scale honey rearers, 35.00% medium-scale, and 12.50% large-scale. The majority of respondents (55.00%) were aged between 20-35 years, with 84.17% being male and 90.00% residing in nuclear families. Regarding education, 32.50% of participants were illiterate, and 33.33% had an annual income below 1 lakh. The study also assessed consumer perceptions of Dabur Honey, with brand image and quality being the most influential factors. The key constraints identified in the honey market included low pricing, management challenges, high transportation costs, lack of proper storage facilities, and regulatory challenges with FSSAI standards. These constraints significantly impacted the honey rearers' profitability and business operations.