Vol. 6, Issue 1, Part B (2024)

Agricultural chemicals, also referred to as agrochemicals, encompass a diverse range of chemical substances used in modern agriculture including pesticides to control insect, weed, and fungal infestations, fertilizers to improve soil fertility and nutrient availability, as well as plant growth regulators to influence plant development. The importance of agrochemicals in modern agriculture cannot be overstated. These chemicals play a vital role in ensuring food security by increasing crop yields and safeguarding plants from a range of threats. The judicious and responsible use of agricultural chemicals has become integral to global food production, helping to meet the rising demand for crops due to population growth and changing consumption patterns. In India, we see many companies that supply pesticides and fertilizer to our farmers. The market size of fertilizers is expected to increase at a higher rate due to the growing demand for food grains and population. Crop protection chemicals such as herbicides and fungicides are expected to increase in the Indian market's growth due to rodent and pest attacks on crops. Agrochemical Industries play a very vital role in the agricultural business, supporting farmers in improving both the quality and quantity of their production. This research tries to find out the top ten Argo Chemical companies in the Indian market based on their present market share and future growth among their product basket and evaluate their functional level strategy in the context of marketing for future growth in the Indian market.