Vol. 7, Issue 10, Part A (2025)

Tenderness and juiciness are the most desirable attributes in poultry meat, significantly influencing consumer preference and market value. Recent advancements in food science and technology have introduced innovative methods to enhance these qualities in chicken, ensuring both improved taste and nutritional value. This paper explores the science behind tender chicken by examining the biochemical and physical factors that contribute to meat texture, including muscle fiber structure, protein denaturation, and water-holding capacity. It highlights modern technological interventions such as controlled feeding practices, enzymatic treatments, marination techniques, and vacuum tumbling, which optimize flavor retention and tenderness. Additionally, the role of emerging technologies like ultrasound, high-pressure processing, and electrical stimulation is discussed, emphasizing their impact on breaking down connective tissue and improving overall meat quality. The integration of these methods not only enhances consumer satisfaction but also benefits the poultry industry by reducing waste and increasing efficiency. Furthermore, attention is given to the balance between sensory appeal, safety, and sustainability in poultry production. By combining traditional culinary practices with cutting-edge scientific approaches, the industry continues to produce chicken that is consistently juicier, tastier, and healthier for consumers. This review underscores the importance of technology-driven solutions in shaping the future of poultry meat production and meeting evolving consumer demands.