Vol. 7, Issue 11, Part D (2025)

Multivitamin and multimineral supplement consumption has gained significant attention to improving nutrient intake and overall health. In the Indian context, where a double burden of malnutrition persists with both undernutrition and overnutrition, multivitamins may help bridge critical micronutrient gaps. This study aimed to assess the prevalence, consumer preferences, perceived health benefits, and attitudes toward multivitamins among adults. A cross-sectional survey was conducted among 320 participants, with data collected via a structured online questionnaire. Results revealed that 51% of participants consumed multivitamins, with Vitamin D (67%) and Vitamin B12 (41%) being the most used. Doctor recommendations (15%) were the primary factor influencing the use of multivitamins. Despite high usage, only 13.65% of participants demonstrated sufficient knowledge about multivitamins, and 80% had never received formal education or attended health campaigns on supplementation. Perceived health benefits were largely positive, with 71% of users reporting improvements, including increased energy (44.79%), better overall health (39.88%), and reduced deficiency symptoms (32.52%). However, concerns about over-reliance on supplements were noted, with 70% believing that modern society depends too much on them. These findings emphasize the need for greater consumer education on responsible supplementation and the importance of healthcare professionals in guiding supplement use. While multivitamins can help address nutrient deficiencies, a balanced diet remains essential for long-term well-being. Further research is recommended to assess the clinical impact of multivitamin use and its long-term effects on health.