Vol. 7, Issue 12, Part I (2025)

Background: The study was conducted in Dindigul district of Tamil Nadu as the research scholar hails from Dindigul district.

Objective: The study attempted to analyse the extent of utilization of ICT advisory services by the farmers in terms of frequency of usage.

Method: Data were obtained from a sample of 300 farmers who attended online training during the COVID-19 lockdown under KVK and ATMA and were purposively selected from six blocks namely, Dindigul, Natham, Sanarpatti, Vadamadurai, Nilakottai, and Ottanchatram.

Findings: The result of the study reported that the majority of the respondents frequently used WhatsApp (38.67 per cent) and YouTube (19.00 per cent) followed by occasionally of WhatsApp (47.33 per cent), uzhavan app (30.67 per cent) and the TNAU agritech portal (29.33 per cent), rarely of Google meet (68.67 per cent), Zoom app (65.67 per cent), Farmers Call Centre (Kisan Call Centre) (67.33 per cent) and YouTube (36.00 per cent) and cent per cent of the respondents never used m-Kisan, BigHaat Smart Farming App and Krishi-e Farm Management App. It might be due to the lack of awareness and e-skill to perform among the respondents for the attainment of ICT agro-advisories. Extension personnel have a chance to influence the farmers about ICT opportunities and their importance after the COVID-19 pandemic period. The result shows that the respondents experiencing a positive impact towards modern ICT tools so it’s time for the State Department of Agriculture and KVK to provide awareness for farmers and endure online-based training for involvement in ICTs.

Novelty: The study will give immense help to the farmers in the discipline of the utilization of advisory services through ICT-based modern technology. It will investigate the importance of the usage of ICT during COVID-19 in the field of agriculture and improve the utilization of ICT by recommending suggestions among extension personnel and farmers in the study area.