Vol. 7, Issue 3, Part A (2025)

The study aims to investigate the market size of different protein supplements and thereby understanding the trends. This paper highlights the growing popularity of protein supplements, especially among athletes. The section further presents the market research to estimate the Indian protein supplement market and identify the current trends going on in protein narket. Additionally, it mentions the arise of alternative protein sources like Perfect Day's animal-free dairy protein and provides examples of protein content in various food items. Also results of field work projects that Optimum nutrition and dymatize are the popular brands in whey protein market based on its availability at stores and consumption by gym enthusiasts. In plant protein market, Oziva seems to be popular among the customers. It also reveals the improvements or enhancements consumer are seeking when it comes to plant based proteins. Overall, this market research provides valuable insights for industry stakeholders to traverse the competitive landscape, emerging opportunities and meeting consumer demands.