Vol. 7, Issue 4, Part C (2025)

This study investigates the socio-economic status of flower growers in various districts of Haryana, India, with an emphasis on the factors influencing floriculture adoption and success. The objective is to understand the economic and social conditions of farmers engaged in floriculture, and identify challenges affecting their livelihood and productivity. A total of 480 farmers were randomly selected across different blocks of Haryana, and primary data were collected through field visits and interviews. Descriptive and tabular methods were employed to analyze the collected data, focusing on income sources, landholding patterns, operational land size, organizational memberships, participation in social activities, media exposure, healthcare access, and educational choices.

The results show that floriculture serves as a main occupation for 50.8% of farmers, with the rest engaged in traditional agriculture and other subsidiary occupations like vegetable farming and retail. A significant proportion of farmers were either marginal (39.8%) or landless (27.1%), indicating small-scale operations. Land leasing was found to be a common strategy for expanding operational size. Social participation was moderate, with 28.1% involved in group discussions and 61.7% linked to commercial banks for financial support. Regarding media exposure, 40.4% accessed agricultural content via YouTube, while 36.7% had no media connection at all. Most respondents (72.5%) had access to medical dispensaries, and the majority of farmers' children attended government schools.

The study concludes that both economic constraints and limited access to information and social support systems are key challenges in floriculture development. Improved policies, digital literacy, financial access, and community engagement can significantly enhance the sustainability and socio-economic empowerment of floriculture farmers in Haryana.