Vol. 7, Issue 5, Part E (2025)

This study examines the marketing of green pea in Kaushambi district of Uttar Pradesh, focusing on the socio-economic profile of pea growers, existing marketing channels, marketing costs, margins, price spread, and constraints faced by producers and marketers. A sample of 100 green pea growers was selected randomly from different blocks of Kaushambi. Data were collected using structured questionnaires and analyzed using percentage analysis and Garrett’s ranking technique. The study reveals predominant marketing channels, the share of producers in consumers’ rupee, and major constraints like lack of market information, inadequate storage facilities, and price fluctuations. The findings provide useful insights for policymakers and stakeholders to improve marketing efficiency and farmers’ income.