Vol. 7, Issue 7, Part I (2025)

This study assessed the market potential of Plant Growth Regulators (PGRs) in Amravati district, Maharashtra, focusing on farmer and retailer perspectives, conducted in Chandur Bazar and Morshi tehsils with 60 farmers and 20 retailers. It explored awareness, adoption, and key challenges. PGRs play a crucial role in improving crop productivity by regulating plant processes like germination, flowering, and fruiting. While awareness and adoption were moderately high, farmers lacked knowledge on dosage, timing, and specific product use. Major constraints included high prices, limited finance, and technical gaps. Retailers faced high competition, inadequate promotion, and credit issues. Despite these challenges, the study highlights strong market potential, recommending awareness drives, technical training, and improved market linkages for sustainable growth.