Vol. 7, Issue 8, Part A (2025)

This study investigates the purchasing behaviour of farmers towards bio-fertilizers in Amravati district, Maharashtra, focusing on socio-economic characteristics, adoption levels and contraints faced by farmers. A random sample of 60 farmers from Warud and Morshi talukas was surveyed through structured interviews. Analysis using descriptive statistics and Garrett’s ranking technique for constraints. Study revealed that most farmers were older, had medium-sized families, and low income respectively. While over half were aware of bio-fertilizers, adoption varied. The Agriculture Department was the main information source, followed by dealers and social media. Constraints such as limited availability, lack of technical knowledge, and financial issues hindered adoption, though overall satisfaction with bio-fertilizers was moderate to high. The study offers actionable insights for policymakers, extension agencies, and agri-input firms to strengthen awareness, improve access, and support sustainable agricultural practices.