Vol. 7, Issue 8, Part C (2025)

Present study investigates the adoption of cotton varieties produced by Kaveri Seeds Pvt. Ltd. in Yavatmal district, Maharashtra. It aims to assess the market share of the company, understand farmer perceptions, and identify key advantages influencing adoption. Primary data from 60 farmers and 20 dealers in Wani and Maregaon talukas revealed that Kaveri Seeds holds a 22.27% market share. Farmers preferred KCH 100 and KCH 311 varieties for their high yield and fiber quality, though concerns were noted about disease resistance and drought tolerance. The study suggests the need for improved traits and greater technical support to enhance adoption rates and ensure sustainable cotton cultivation.