Vol. 7, Issue 9, Part A (2025)

The present investigation is carried out in Satara district of Maharashtra state. Keeping in view the highest acreages under guava grown in tahsils Phaltan and Man from Satara district were purposively selected. From these two tahsils, 6 villages were selected purposively on the basis of area under guava crop, such that from each village 15 sample growers were selected randomly on basis of small (upto 0.20 ha), medium (0.21 to 0.40 ha) and large (0.41 ha and above) area under crop. Thus, final sample comprised of 90 guava growers. The primary data collected for the agriculture year 2023-24 were analyzed by using simple tabular approach and also functional analysis method. At overall level, per hectare cost of production was (5,04,930.94.) Meanwhile, per hectare cost of production was highest (5,24,853.77) in large size group followed by small (4,97,287.35) and medium group (4,92,651.70). Guava is a profitable fruit crop with (2.37) B:C ratio. Profit was maximum for large farmers groups. Hence, the large farmers were more profitable than small farmers. According to financial indicators, the investment in guava cultivation has proven to be economically viable