Study on repurchase intention of cotton farmers towards insecticides in Rajkot district of Gujarat

Abstract:

Agriculture in India still depends a lot on agrochemicals to keep productivity high and to meet growing food needs. It is important for both policymakers and agrochemical companies to understand farmers’ plans to buy these products again. This understanding reflects trust, satisfaction and the long-term use of products. The current study took place in Rajkot district of Gujarat. In this study, 200 cotton-growing farmers were selected using a multi-stage sampling method. Data was collected through using a structured interview schedule and then analyzed with descriptive statistics and multiple regression analysis. The results showed that local dealers and other farmers were the main sources of information for farmers. The multiple Regression study showed that farmers’ intentions to repurchase were significantly impacted by price, quality and trust. On the other hand, perceived value, promotional efforts and brand image had less impact. These findings show that building long-lasting relationships with farmers requires trust and offering high-quality products at fair prices.